Nike Retail Lab

Nike Retail Lab

Prototyping, NFC, Streaming Video

To introduce the Nike Connected Jersey, we partnered with Nike Global Basketball to create, prototype, and prove out a complete digital and physical system in the Nike Retail Lab, then help to bring the experience to the world.

Our goal was to create a seamless user experience driven by technology. Factoring in the variables of a retail environment. The experience needed to quickly load the highest quality video to help drive consumer engagement.


Technical Director, Front-end, Prototyping, App Development


NFC, Java, HLS Streaming, SVG animation


Chris Leedom, Elena Butler, Aaron Carlsson, Brian Jones, Nathan De Ceasar