Nike Retail Lab

Prototyping, NFC, Streaming Video

To introduce the Nike Connected Jersey, we partnered with Nike Global Basketball to create, prototype, and prove out a complete digital and physical system in the Nike Retail Lab, then helped to bring the experience to the world.

Image of the Nike Retail Lab project

Our goal was to create a seamless user experience driven by technology. Factoring in the variables within a retail environment. The experience needed to quickly load the highest quality video to help drive consumer engagement.


Technical Director, Front-end Developer, Prototyping, App Development


NFC, Java, HLS Streaming, SVG animation


Chris Leedom, Elena Butler, Aaron Carlsson, Brian Jones, Nathan De Ceasar