Nike Retail Lab
Prototyping, NFC, Streaming Video
To introduce the Nike Connected Jersey, we partnered with Nike Global Basketball to create, prototype, and prove out a complete digital and physical system in the Nike Retail Lab, then helped to bring the experience to the world.
Our goal was to create a seamless user experience driven by technology. Factoring in the variables within a retail environment. The experience needed to quickly load the highest quality video to help drive consumer engagement.
Technical Director, Front-end Developer, Prototyping, App Development
NFC, Java, HLS Streaming, SVG animation
Chris Leedom, Elena Butler, Aaron Carlsson, Brian Jones, Nathan De Ceasar